Plan details checked against each provider's official pricing pages as of July 2026. Free-tier limits change often — verify current terms before committing.
Every "free" website builder makes the same trade: you get a real editor and hosting at no cost, but something is capped — a subdomain instead of your own domain, a storage ceiling, or branding you can't remove without upgrading. Here's what five of the most popular options actually give you on their free tier.
At a glance
| Builder | Free plan gives you | Main catch |
|---|---|---|
| Wix | 500MB storage, ~1GB bandwidth, 800+ templates, drag-and-drop editor | Wix subdomain + Wix branding until you upgrade |
| Square Online | Free ecommerce store with inventory management | Transaction fees on every sale |
| HubSpot | Custom domain support, unlimited storage and bandwidth | Limited page/design flexibility vs. dedicated builders |
| Webflow | Full HTML/CSS control, 1GB bandwidth | Steeper learning curve; built for designers/devs |
| Webador | Unlimited storage on the base tier, no forced upgrade for pages | Smaller template library than Wix |
Who each one actually fits
Wix is the safest default for beginners — the visual editor is genuinely easy to use and the template library is the largest of the group. It's best for personal sites, portfolios, and early-stage idea testing rather than a polished storefront, since the free plan keeps you on a Wix subdomain.
Square Online is the pick if you're selling physical products and want inventory management built in from day one. Watch the transaction fees — they're the real cost of "free" here, not a monthly bill.
HubSpot stands out for one reason: it's one of the few free builders that lets you connect a custom domain without paying. If owning your domain from day one matters more than design flexibility, this is worth a look.
Webflow is for people who want to eventually control every pixel of HTML/CSS without becoming a full-time developer. It has a real learning curve, so it's a better fit if you're planning to grow the site seriously rather than just get something live quickly.
Webador is the closest thing to "really free" in this list — no page limits, unlimited storage on the base tier, and no aggressive nudge toward a subscription. The trade-off is a smaller design library.
What "free" usually doesn't include
Across almost every free plan, expect at least one of: third-party branding on your site, a subdomain instead of yourdomain.com, capped storage or bandwidth, and a locked template library. None of these are dealbreakers for a first site — see our step-by-step guide to launching a website for free for how to work within them.
The bottom line
If you just want something live today and don't mind a subdomain, Wix or Webador get you there fastest. If owning your domain matters immediately, HubSpot's free tier is the outlier worth checking first.